Social Media

Studio Five CorpBy Studio Five Corp|7 December 2021|In Social Media|0 Comments

10 Changes In Your Business If You Approach Social Media

Social media impact businesses positively and offers an opportunity for your audience to find you on social media. It helps to reach to your targeted audience, stay engaged with them, and respond to their queries instantly. It is a great way to evaluate your competition by monitoring their social media pages.

Social media has multiple positive impacts on business in terms of brand recognition, customer engagement, revenue, and customer service. It also is a great tool to evaluate your competitors and how they are using social media for their growth.
Here are 9 positive ways of how social media impacts businesses.

1. Get more attention and recognition

When using social media, it’s easier for audiences to acknowledge your brand or your business when you post contents frequently. It’s the fastest growing marketing technique to this date,and a lot of brands and businesses had use social media as their main marketing tools. Brands such as Nike,Adidas,Reebok often create weekly and monthly campaigns in order to keep up on what’s trending in order to keep users aware of the brand’s activeness and recent product publishment.

Also networks such as Facebook,Instagram,Youtube,Twitter and TikTok has an ad feature which brands can make an investment to get larger reach of their targeted customers and audiences according to what product or campaign a company’s running.It can be spread worldwide depending on your business’ budget.

2. Faster customer service engagement

Nowadays, everyone we know will be on their mobile phones almost 50% of their daily life to scroll through social media to explore contents. Some also use to make purchases and some would mention a certain brand of their preferences. For example, Nike followed an excellent customer service strategy. It has one of the strongest customer service accounts on Twitter. They feature a dedicated Twitter account,Team Nike, which provides support seven days a week and in seven languages.

It’s proven that customer’s and social media users are more satisfied to use social media as a fast response customer service. When a customer mentions Nike’s main twitter handle, @teamnike responds instantly. This shows how dedicated the brand is to solve their customers’ problems.

Best practices:

    • Pay attention to all customer service issues and be kind to them in all scenarios. Passive complaints that are left unaddressed can easily cause a rift between the vendor and the customer.
    • Manage your social conversations promptly in order to deliver superior customer service.
    • Enhance your customer experience by being available across all the touchpoints that customers prefer to contact you to deliver instant support.
3. Social media boosts your brand loyalty

Building and maintaining brand loyalty is one of the central themes of every business. Social media helps you to build relationships with your customers through social media, which increases loyalty and advocacy.

Brand loyalty matters due to the below reasons:

      • Resistance in competition – In this competitive market, brand loyalty is hard to come by. Customers have multiple options accessible that can lose them easily. Perception of your brand builds new customers but loyal customers add real value.
      • Meaningful engagement – Loyal social media followers are more likely to interact with your posts and create meaningful conversations. Real engagement is more valuable to your online image.
      • Brand advocacy – Loyal social media followers are high potential brand advocates. They’re very likely to talk about your brand positively, even without persuasion.

Developing brand loyalty ensures long term engagement over social media. Research shows, 66% of users between the ages of 18 and 24 years old are more loyal to the brands they follow on social media.

4. Social Media can be a force of growth tools for marketing

Social media offers opportunities for brands to increase conversions due to the interaction that they have with customers. When a brand chooses a proactive social media marketing approach, it will strengthen its marketing strategy.

Hubspot research social media marketing has a 100% higher lead-to-close rate than outbound marketing. This data proves social media marketing critical for all brands, big or small, and especially those who are trying to increase sales revenue.

Twitter is a good example of this. According to MediaBistro, 67% of Twitter users are more likely to buy from brands that they follow. Besides, 42% of consumers learn about the products and services they are interested in through Twitter. This type of outreach cannot be ignored.

Instagram also has a “Shop” feature which allow users to make purchases on the app itself.Which increases the sales of a brand.Features like these are more likely to attract ages of 18 – 40 years old, which is a wide age range.

5. Social Media improves user engagement

No matter businesses are on social media or not, customers follow their social media accounts every day. With the average person spending just under two hours per day on social media, social media engagement is essential to make sure your brand is capturing enough attention.

Setting up a social media presence, building and engaging them effectively with quality content is a big effort. But the biggest benefit you can glean from your investment in social media is to reach out to your potential customers wherever they can be found across the globe.

Social media engagement is positive as the reputation it generates for your brand but on the other hand, a single negative tweet can bring bad publicity overnight, which is difficult to reverse. Below are a few best practices for engaging users.

Best practices:

      • Keep your brand at the top of the newsfeed by posting witty and engaging content regularly.
      • Images increase the interaction rates so use images.
      • Try being personal with your audience. Make them feel there are real people behind the brand.
6. Allowing collecting of first hand customer’s feedback

Social media platforms allow collecting first-hand feedback from customers to improve brand image, reputation, and relationship with the customer. The customer must feel like they are heard, valued and this makes them happy.

So, respond to every post, comment, suggestion and make the best use of it for your brand development. Businesses that engage with customer service requests via social media earn 20% – 40% more revenue per customer.

This will allow you to showcase just how much you care about providing a memorable experience and will ensure that no customer feedback goes unnoticed. And by monitoring social media for customer feedback and offering a response, you can drive real business results.

7. Social Media created word of mouth

Social media does, in fact, help to get the word out about your business. With the arrival of interactive and social media, the patterns, role, and impact of word of mouth have evolved. Due to which new online communities are shaped.
Such changes affected the ways businesses can leverage the power of word of mouth for marketing purposes and, vice versa, the impact of word of mouth on businesses. Research shows that 72% of people see online reviews in the same light as personal recommendations made by friends and family.

Great word of mouth marketing example – Threadless is an online community of T-shirt designers and a platform where they assembled to submit and vote on T-shirt designs. The designers were paid 20% in royalties, and either Threadless gift cards or cash.

Offer an incentive such as a discount, a free product, an extended service to your customers so that they take their quality time to promote your business.

8. Social Media Marketing is Economical

Many businesses are jumping into the Social Media Marketing (SMM) bandwagon as its positive impact on brands and promises profitable success when done properly. Social media marketing techniques target social networks and applications to spread brand awareness.

Social media platforms offer you many opportunities to understand the customers interacting with your business.These platforms offer analytic tools. It helps a business in knowing specific demographic characteristics. Also, it enables you to track what kind of content the customer resonates with and interacts with through social media campaigns.
Social media gives you a deep dive into understanding how customers react to the business’s specific content and what measures companies can take to build customer loyalty.

Social media offers a platform for businesses to target their ads individually to reach a specific targeted audience.Additionally, it involves targeting individuals with specific demographic, geographic as well as behavioural characteristics.Businesses only pay when customers click on the ad (pay per click) or per thousand impressions their ad receives.

If you Analyze social media campaigns without any data is just like driving with your eyes closed.You can use Google Analytics tools to monitor the traffic, knowing how much it is generated from social media and identifying the conversion rate.
Facebook Ads Manager will help you track, measure the effectiveness of a campaign, and calculate the ROI made from the ads.As like them, numerous social media tools help a business fulfill its marketing objectives.

Nothing is perfect in this world; everything has some pros and cons that also SMM has.
The benefit of social media marketing overshadows its cons and can help businesses grow by leaps and bounds.

Companies like Amazon, Uber are killing it with their social media strategies. Other small or start-up businesses can learn from their footsteps.
During this global pandemic situation, businesses are forced towards digital platforms. They should be familiar with certain benefits it can provide them.

9. Social Media helps to reach out to bigger audiences

Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic. It an ideal way to create brand awareness and stay in contact with your customers.
Social media platforms are becoming the main source for people to learn more about businesses – latest information about new products, services, advertisements, deals or promotions.

Here are some tips to expose your brand to a broader audience:

      • Segment your audience – Prior heading up to the social platforms make sure that your target audience is on the platform or not. It’s not at all wise to blindly follow other brands.
      • Make use of visuals – Once you have segmented your audience make use of attractive visuals along with content to grab immediate attention and boost engagement.
      • Initiate conversations – Involve yourself into the social platforms not only by listening but also by building great conversations by tagging or mentioning others.
      • Measure your efforts – It is very important to measure your social activity by using external tools. Gain insights and channelize your efforts and strengthen your brand image.

The social channels allow share business news and even post related photos or links to stories/studies in their industry. It also builds trust with their customers and showcases themselves to a new demographic of potential clients.

10. Stay Top Of Mind

Seventy percent of social media users log into their accounts at least once per day, according to a 2021 study by Pew Research Center, and many people (49 percent!) admit to checking social multiple times per day.

Social media gives you the opportunity to connect with fans and followers every time they log in. Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.

Of course, that doesn’t mean you need to be glued to your accounts 24/7. A scheduling tool like Hootsuite can help you plan your social media content to post well in advance.

Final Thoughts :

The use of social media platforms to reach more customers, engage with your audience, and build brand awareness are some of the positive impact of social media on business. However, to avoid its negative aspects of social media on your business you can follow the suggested tips and be careful when sharing content over social media.