5-Best Video Editing Software

Great video editing software can assist you into showcasing your products from every angle by producing professional result for platforms like Instagram, YouTube or anywhere else you share your productions. There are numbers of free video editing software that can help you ease your video editing process.

Well-produced product videos are a much more engaging form of content marketing than photography. In fact, according to animated explainer video company Wzyowl ,78% of video marketers say video has help with increasing sales of any brand and businesses.

We’ve compiled a list of the best free video editing software you can get your hands on. As well as a few affordable paid ones too.

1. Adobe Premier Pro

If you want professional video editing features and a familiar nonlinear editing interface, Adobe Premiere Pro is arguably the best video editing software, especially if you use a PC or Mac.

(While it’s not markedly better than Final Cut Pro in terms of features and performance, FCP isn’t available for Windows users, which cuts out a huge portion of the video editing market.)

Adobe Premiere Pro is an industry-standard tool, used for everything from YouTube videos to Hollywood movies.

The user interface is clean and fairly intuitive (though, if you’ve never done any video editing before, there’s going to be a learning curve with any video editing software).

One thing we really appreciate is how flexible the interface is: you can undock windows, drag them around, float panels wherever you want them… All this means you can create a customised workspace that fits your editing style and needs.

As for the video editing itself, Premiere Pro is one of the most powerful applications out there, but you do need a powerful computer to take full advantage, especially when editing multiple tracks at once – however, one common workaround is to use proxies.

2. DaVinci Resolve

DaVinci Resolve combines professional 8K editing, color correction, visual effects, and audio post-production in a single production tool, which is why it’s the software of choice for many professional editors of films, television shows, and commercials.

DaVinci allows for both offline and online editing, and its high-performance playback engine saves time when editing and trimming—even for processor-intensive file formats like H.264 and RAW. DaVinci Resolve’s complex features may be too extensive for some users, but its free version is perfect for more advanced projects.

Each of these areas includes a wealth of powerful, pro-level tools. The Fairlight page, for example, offers impressive inbuilt audio editing. Work with up to 2,000 tracks at a time with real-time effects, EQ, and dynamics processing.

There’s also integrated motion graphics editing via the Fusion page, keeping all your professional post-production tasks in one program.

ADaVinci Resolve is really geared at the professional market, so whether it’s the best video editing software for you comes down to your needs.

It’s currently the only post-production software that lets a whole team of editors work together on the same project at the same time. You can even get dedicated Resolve keyboards and other accessories.

If you want Hollywood-level video editing features in a collaborative environment that’s perfect for team projects, DaVinci Resolve is where it’s at. Just take into account that you’ll need some powerful hardware to run it and some time to conquer the learning curve.

3. Wondershare Filmore X

Filmore X is a line of video creation and editing application developed by Wondershare. Filmora includes products of a range of users from beginner to intermediate. Common features of Filmore including a timeline, preview window,and effects library, navigated and controlled using a drag-and-drop interface.

The Filmore X software library is compatible with Windows and macOS computers.Free trials are available to demo the product before purchasing.

Sitting at the intersection of affordability and power is this gem of a program from Wondershare that’s becoming more and more popular with YouTube creators.

Filmora X can be bought outright for around US$80, thus earning our label as the best video editing software for those on a budget.

One thing we love about Filmora X is the clean and appealing interface. It’s far less daunting than the complex-looking UIs of more professional programs, making it perfect for beginners.

On top of that, Wondershare offers a wealth of video tutorials and guides that are comprehensive and helpful – most of which can be found online via a quick Google search.

Feature-wise, Filmora X has you covered for all essential things you’d expect from a video editor: functions like trim, rotate, color correction, color match and green screen are all there.

There’s also a very decent library of transitions and effects, several of which you’ve probably seen in use by your favourite YouTubers.

4. Apple Final Cut Pro

The best video editing software for you can come down to which environment you’re used to operating in. If you’re a Mac OS user and want pro-level video editing, Apple Final Cut Pro is definitely the professional’s choice.

The interface of Final Cut Pro is about as stylish as you’d expect from an Apple product, and it’s simple enough to satisfy prosumer-level users while retaining all the pro features you’d want.

The latest update delivers big advances in 8K video performance, taking full advantage of the powerful new M1 Pro and M1 Max Apple Silicon chips. (Even if you have an Intel-based Mac, performance is still decent.)

The layout is quite customisable in Final Cut Pro, but unlike in Premiere Pro, you can’t completely undock panels so they float free.

Another great feature is the 360-degree video editing. This video software comes with VR headset support, true 360-degree titles, and Apple’s 360° Patch, which lets you clone over the camera rig for seamless, immersive footage.

Editing videos shot in Cinematic mode on the new iPhone 13 in Final Cut Pro even allows you to change the focus points or modify the intensity of the depth of field, after the footage has been shot!

Then, of course, there’s a bunch of customisable effects, integrated audio editing, intuitive colour grading and generally great performance speeds.

5. iMovie

Popular standby iMovie comes bundled with Mac OS. Like many native Apple apps, iMovie is uncomplicated and uses a simple drag-and-drop interface for moving files from your drive to your workstation. It’s an easy way to build powerful videos to boost your YouTube marketing efforts.

A big advantage to iMovie is that files are saved on Apple’s cloud, meaning you can work on your project interchangeably on an iPhone, iPad, or Mac. iMovie is constantly being updated as well, so you can always look forward to new features and improvements.

Using the filters, you can automatically give your video footage looks like vintage western, comic book styling, and silent movie nostalgia.

You also get some great templates for making Hollywood-style movie trailers – just be aware that these templates will be used online by thousands of other Mac owners, so don’t expect them to be exclusive in any way!

Also, iMovie is great for creating basic clips and for cutting your video editing teeth if you’re a beginner, but you’re likely to outgrow it quickly… and the step up to Final Cut Pro X is a big one!

In the meantime, Mac users can get plenty of mileage out of this excellent video editing tool – iMovie has been an Apple-user favourite for years, and it’s easy to see why.