How do you meet thousands of Businesses in a place without paying a single cent?

Business

Deen GomezBy Deen Gomez|22 August 2023|In Business|0 Comments

How do you meet thousands of Businesses in a place without paying a single cent?

Businesses are paying for leads, ads and even attend a short networking session to get connections. Connections are never good. They waste your time, effort and some even money!
But Good Connections are hard to come. Its like going on a date. You keep on swiping left, until you finally swipe right. Well, this doesn’t end there. You still need to wait for the message to come.

and you asked yourself if this is worth it?

We are going to give you 3 ways for your business to get great connections.

This year’s leading business event for entrepreneurs, business owners and startups takes place at the Singapore Expo in Hall 2 on the 30th and 31st of August 2023. A hub for entrepreneurs, business owners, and startups to learn about business adaptation, innovation, and survival in the business world by finding and purchasing the products and services your business needs to succeed.

Featuring over 300 exhibitors and 250 seminars from industry leaders, the show is set to be the biggest and best yet. Here’s your chance to grab some FREE PASSES before the show. Follow us on social media for updates and announcements.

We are going to exhibit here, so just come and say hi!

2. Networking Events (EVENTBRITE)

Eventbrite is a good place to find many networking events near you. There are lots of it on-going on a monthly basis and some even weekly.

If you are just starting out, you can always go for the FREE ones, test your networking skills, get out of your own shadows. The difference between the free ones and the paid events are usually the quality of the event, host, people and the companies that participate.

IF you want to get the big fish, just pay for one networking session will ya? It wont kill you with sadness, it will reward you with experience.

3. Chamber of Commerce (List of Chambers)

Established in 1906, the Singapore Chinese Chamber of Commerce and Industry (SCCCI) is an internationally renowned business organisation and the apex body of the Chinese business community in Singapore. It is the founder of the biennial World Chinese Entrepreneurs Convention and the World Chinese Business Network (www.wcbn.com.sg), a global online business information portal. It plays a key and pro-active role in representing the interests of the local business community.

The Singapore Malay Chamber of Commerce and Industry (SMCCI), was established in 1956 and is an independent non-profit organization. We play a proactive role in representing the interests of the local Malay/Muslim business community. In line with our mission to nurture a vibrant entrepreneurial culture amongst local enterprises, SMCCI serves as a platform to create invaluable opportunities for members through regular business missions, conferences, networking sessions and activities to bridge members and the business community to the local and overseas markets.

Together with our subsidiary, SME Centre @SMCCI, we advocate strengthening core competencies while increasing knowledge and enhancing internal capabilities to achieve growth and success for their businesses.A strategic partner of Enterprise Singapore, SME Centre @ SMCCI was established in 2006 as a one-stop centre for local small and medium enterprises (SMEs), offering a comprehensive range of advisory and business services including seminars, workshops, one-on-one complimentary business advisory, productivity assessments and more.


How do we get our clients? (more importantly, industry partnerships)

Business

Deen GomezBy Deen Gomez|21 August 2023|In Business|0 Comments

How do we get our clients?

(more importantly, industry partnerships)

Attracting clients and generating sales requires a strategic approach that combines creativity, professionalism, and effective marketing.

Here’s a glimpse of what we actually do:

1. Showcase an Impressive Portfolio

A strong portfolio that showcases past work is the bedrock of attracting clients. High-quality, visually captivating films demonstrating diverse projects and industries will instil confidence in potential clients, proving the company’s capabilities and expertise.

2. Emphasize Creativity and Storytelling:

Storytelling is key. Companies that excel in crafting compelling narratives around their client’s products or services stand out. By tapping into emotions and delivering messages effectively, they create memorable content that resonates with audiences.

3. Client Testimonials and Referrals:

Positive testimonials from satisfied clients go a long way in building credibility. Word-of-mouth referrals are powerful, making it crucial for the company to nurture positive relationships with past clients, prompting them to refer new businesses.

4. Content Marketing and Social Media:

Leveraging digital platforms is essential in today’s marketing landscape. The company should maintain an active presence on social media, sharing behind-the-scenes glimpses, success stories, and industry insights. Consistent content marketing helps build brand authority and attracts potential clients organically.

5. Specialization and Niche Focus:

Some corporate production companies choose to specialize in certain industries or niches. By becoming experts in specific fields, they establish themselves as go-to providers for clients in those sectors, increasing their chances of securing projects.You may want to do everything, but imagine being the leading expert in the Education Industry – MOST SCHOOLS WILL LOOK INTO YOU or being the leading storyteller in the HEALTHCARE sector, – MOST CLINICS/HOSPITALS will look for you for content.

6. Networking and Industry Events:

This is often overlooked by Producers, Executive Producers, Directors or even a Sales Rep. Building strong relationships within the corporate community can lead to valuable opportunities.

7. Tailored Proposals and Pitches:

Once you have the client’s interest from networking, digital presence etc, You need to present them with a proposal. Understanding the client’s needs and goals is crucial in crafting personalized proposals. A corporate production company should showcase how its services align with the client’s objectives and demonstrate how their expertise will yield positive results. After all, they are not paying you for nothing. They want to get their ROIs!

8. High-Quality Equipment and Techniques:

Clients seek companies that invest in cutting-edge equipment and stay up-to-date with the latest filming techniques. Demonstrating a commitment to delivering top-notch production value gives the company a competitive edge. You do not want to stay at your generation’s comfort. Hire younger, energetic people to compliment. You need to have a good mix of generations in your team to make a great debate and greater, fresher directions.

9. Transparent Pricing and Deliverables:

Providing clear and transparent pricing structures, along with a breakdown of deliverables, reassures clients of the company’s professionalism and helps build trust. Do not lump the sum together with hidden costs etc, Provide extremely transparent pricing so that your client will know what exactly they are paying for.

10. Post-Project Support and Relationship Management:

Delivering excellent customer service, being responsive to client feedback, and maintaining long-term relationships can lead to repeat business and referrals. Never leave them in the grey. Always keep in touch with them with updates.

11. Trade Shows:

Participate in trade shows, and invest in building your brand locally and internationally. This increases your knowledge in knowing the market, understanding your clients better, and being a recognizable brand. PLUS, you can even work together with businesses in your industry/community to help both your businesses,

By combining these strategies, you can attract clients, generate sales, and solidify your position as an evolved media business, in bringing captivating visual stories to life. Hence, more stories to show and tell.ūüĆü


How will China's Economy impact the world in 2049?

World Economic

Deen GomezBy Deen Gomez|2 August 2023|In Business|0 Comments

How will China’s Economy impact the world in 2049? And how will the Media Industry capitalize on this?

 

Innovate, Upgrade and Climb the value chain – China’s long-term growth plans

Understanding the implications of China’s radical plans to recalibrate its economy over the next quarter of a century

By the time the People‚Äôs Republic of China celebrates its 100th Anniversary in 2049, it plans to have evolved into what President Xi describes as a ‚Äėgreat modern socialist country‚Äô.
This is not without its challenges, including adapting to an aging population, stimulating domestic consumption and balancing growth with a sustainable future.

However, these are also opportunities and between its tech savvy population, focus on high tech industries and investment in innovation, China looks set to deliver long term value.

China’s strategic shift up the global value chain

Chinese firms will continue to harness innovation to move up the value chain and produce higher-end goods, reducing dependency on foreign markets and strengthening supply chain security. Whilst that maps the secular trend that saw China’s exports fall from a peak 35% of GDP in 2007 to 17% in 2020, the combined impact of pandemic and increasing protectionism has highlighted the importance of homegrown growth.

 The Central role of Innovation

Beijing’s ongoing emphasis on the importance for businesses to upgrade capabilities to maintain competitiveness tallies with the direction in which it wants to guide the economy. At the top end, innovation hotspots include semiconductors, tech hardware, autonomous driving and EVs.

‚ÄúTechnology upgrade also means adapting to the market, increasing efficiencies and increasing productivity,‚ÄĚ says Tao, adding that given the size of the Chinese market, ‚Äúthere‚Äôs huge potential‚ÄĚ.

Smart manufacturing, combining digitally driven increased automation and data analytics to improve manufacturing performance and productivity, will play a key role facilitating the holistic nature of China’s output upgrade. Expect China’s capabilities to expand across intermediate goods and components, electrical equipment, electrical machinery and the production of machine tools.

A reduced demand for property in China will be matched by a declining need for the energy-intensive and resource-intensive heavy industries which support it. Whilst China will remain a significant producer and consumer of construction materials, factories are being retrofitted to become cleaner, more energy efficient, and able to produce higher-quality materials.

Green shoots of green growth

With China’s journey to 2049 running concurrently with the global effort to reach net zero carbon emissions by 2060, expect green growth to play a significant role.

‚ÄúThe green finance business is rapidly expanding in China,‚ÄĚ explains Ronald Wu, Head of APAC ESG at UBS Global Research. ‚ÄúRegulators are committed to achieving a greener economic transformation on top of the 2060 carbon neutrality goal and we expect green loans and bonds to evolve into a RMB62 trillion / RMB8 trillion market in 2031E, implying a 10-year CAGR of 14.5% and 22.2% respectively.‚ÄĚ

An Aging Population is an enabler of Domestic Consumption

As China continues to look for ways to stimulate its economy to 2049, raising the role of household domestic consumption in driving demand remains key. While Gen Z and Millennials are key, so too is China‚Äôs ‚Äėsilver‚Äô economy has an important role to play,

China’s elderly are increasing rapidly in numbers: the 55+ cohort have doubled in size in the past two decades to 378m last year, or 27% of the total population. By 2050, this group is expected to reach 46%. Tao believes their needs may result in more senior care provision, an improved pensions system and upgraded health care. ‚ÄúSuch progress would be an important step in China‚Äôs authentic development into an advanced economy and would offer a social safety net reflective of the long-term goal of common prosperity.‚ÄĚ

China’s Silver Economy

Some insights from the survey include:

  • Physical exercise tops the routine activities the survey’s elderly respondents like to engage in, with 69% saying they do it regularly
  • Online shopping and watching short videos/Livestreaming follow, with 58% and 57% respectively doing these regularly
  • This cohort also cares about their health. About 42% reported taking health supplements regularly, 24% are TCM users, 22% opt for dental care
  • With their free time, these customers are also increasingly important to the travel industry. Travel portals now have dedicated sections for elderly clientele and tour operators customize itineraries for older customers

China already has high online penetration, and incremental opportunities are in the older and younger cohorts.

Adapted from: https://www.ubs.com/global/en/investment-bank/in-focus/2023/china-long-term-growth.html

So How Can the Media Industry capitalize on this?

Content creation is already at its peak since the birth of social media, where professional editing tools are being made easier to learn and obtain comparing to its counterparts in the 90s.

The Alpha-Generation has already adapted to building contents at the earliest age of 5 years old. The Media Industry must be prepared for the Global Economic changes and upskill their models, their business approach and hire new fresh talents to be relevant to the growing businesses around the world.

Re-shaping towards short-form content will be the key towards any business success as 2049, the key decision makers are going to be MOSTLY the Gen-Zs.

And some say their attention spent to hook is less than 5 seconds. What do you think?