Social Media

Studio Five CorpBy Studio Five Corp|22 December 2021|In Video Production|0 Comments

How Efficient is Social Media in 10 years ?

Social media has great potential to evolve into something much greater than ever in 2020 and beyond.

Social media is a revolutionary media platform there is to this date. With it’s constant updates and trends, it evolve into something much greater than ever throughout the years.

The way social media have been developed is quite impressive.After the existence of Facebook back in 2004, the way people connect and interact has changed through the years.

The data from Google trends in the last five years clearly shows the trends that rises year to year.

1. Primary source of information

According to Forbes, 50 percent of internet users surveyed said that the learn more latest news via social media before seeing it on news stations on TV,It has become a brand new source of news information as people would go on Facebook, Twitter even TikTok to find out what’s really happening in the world currently. It’s easier and pack with informations needed and very much mobile.The easy access to information ,and 24 hours update had succeed to satisfy every users on Social Media.

The survey found a 57 percent increase in traffic to news sites referred to as social media.

The moment something important happen, you can instantly see that the topic’s hashtag becomes trending. But don’t forget, among the information, there will always be some fake ones and that is probably some disadvantages of social media for your business and data consumption.

Many internet users will see the breaking stories on their feed and go to the news sites to learn more. Predicting that in the next 10 years, most internet users will use social media platforms as their main source of news.

2. Heavily focused on AR technology

As scary as it may sound to some,AR technology evolved into a much advanced technology and it will also be used on our regular daily basis to connect and interact with people.Now, I bet you have heard or known something about AI. But what is AR exactly? Let me explain this.

AR or Augmented Reality is often confused with virtual reality, but the two are quite different technologies. While there are certain similarities, virtual reality implies creating a whole new world from scratch – a simulation of the real and the imagined world, whether it’s going back in time to walk with dinosaurs in realistic landscapes, or traveling to an imagined future where nothing feels familiar. With the announcement of Metaverse, it’s mostly likely to be a future trend that people will eventually use.

The definition of metaverse, now, is sort of a future-forward social hub, a space where avatars can meet, an ecosystem for connected apps. A VR- and AR-ready dream of bringing people into some sort of virtual universe that’s as creation-friendly as a Minecraft, as popular as a Fortnite, and as useful as Zoom, Slack and Google Docs. Metaverses are perhaps the clearest admission yet that the future of tech doesn’t lie just in VR or AR, but in a mix of many devices accessing a shared online world, which may be more immersive and 3D than the internet you’re currently using to read this story.

It is predicted that we might use this technology to interact with one another more than we ever actually think we might now. The reason being it can drastically improve the engagement experience on social media.

Some potential features of AR in the social media future:

  • AR live events
  • AR videos
  • Create more brand awareness
  • Enhance the buying experience and a lot more
3. More privacy and security

Privacy has always been the main concern on social media and the internet as a whole. This is because, on a platform like this, we have our information exposed to the platform. Take Facebook for an example, we sign up for the Facebook account, we need to fill out some basic information about us right?

And as we keep on using it, we are prompted to fill out other related information as well. These data are then collected by the social media giants. This is the same for all kinds of social media platforms. Nevertheless, we still trust these platforms to keep our privacy insecure. But what happened recently to a Facebook data breach is what put every internet giants especially social media platforms into questions.

Is our information really safeguarded?

Because of the way social media are designed, there is no way we can avoid this (provide our information to them). But what we have really seen is they are pushing towards data privacy and security more than ever before. Facebook has gone through major updates and renovation in terms of data management. Other platforms are following the footprints as they have become alerted and they knew that this is going to be a major factor and issues in the near future.

4. The use of AI

AI has become the future of a human generation. Because it can help reduce the workload of human beings, as well as mimic human intelligence, They are the next big thing.

With this advantage, social media platforms have implemented AI into their algorithms in recent years.The algorithm is mostly responsible for ranking social posts, deciding which contents to display to which type of users, groping of data and much more.With data on social media becoming more and more complex, AI in the social media algorithm needs to be adapted. One of the big components is fake news and sensitive data.

In 2020 and the near future, AI will do better and better in segmenting data, and make sure that the algorithms provide the best content possible.Fake news and sensitive information will be filtered out in a more advanced way than today.(some of the information still need to be filtered out manually by a human) and overall the information consumption experience will be enhanced more and more. I cannot stress enough how important AI will be to the human future and social media as a whole. The more we develop, as so AI. Ultimately, we may reach the point where AI can fully replace human beings.

5. Engagement will be more important

The post which gets lots of comments, replies or live video feed gets ranked and reach better than simple text, images or even the one with lots of likes but no comments. Well, this is because it really shows that people are interested in your content.

There used to be times in the past when likes and follows are the main factors of representing how popular or authoritative your content or profile is on social media. But because these two features can be easily fabricated (fake likes and followers), social media algorithms will now be heavily focused on engagement, mainly comments, shares and live features.

We started seeing this in the past few years on Instagram, Facebook and even on LinkedIn. So make sure when you are posting on social media, focus on video (as mentioned in the above point), and the contents are engaging.

6. Videos will become a primary source of content

Video contents are also easy to share across multiple platforms. Consumers like them because they are easy to digest, entertaining and engaging. Video has become a major trend and type of content people prefer to consume. In fact, it is what makes YouTube the second largest search engine in the world.Who doesn’t love videos right? Videos are a versatile and engaging content format that not only gives us a real-life picture of what is going on.

They are also the much-loved type of content for marketers because they can potentially give a huge return of investments (ROI).Because social media are designed for people to connect, share contents and engage, videos are a perfect fit for this.The major platform like Facebook and Instagram are pushing hard for videos.

Instagram’s recent algorithm give more preferences to videos when they are ranking for the content. In fact, a study by Cisco stated that by 2020, 75% of the mobile traffic will be video. So now you know what type of content to create on social media right?

7. More and more “social on social” community will arise

This would not come as a surprise as the more people get connected, the greater the community will be and grow. With many social media supporting group like features, this makes it much easier to form a mini social network community around certain topics.

In the future, I think, as more and more such type communities are formed, the information in certain niche or topics can be easily found or filtered. Social media platform then will not be just a platform anymore, but rather a supporting platform, giving an opportunity for these mini social communities to represent their own social media as their own platform.

8. Podcasts go social

2019 has seen a huge rise in podcast trend worldwide. According to the stats, 22% of Americans listen to podcasts each week. This is a big jump from 17% last year and represents 62 million Americans, and the trend is expected to grow even further.

With social media becoming more dominant in the way we communicate and interact online, no doubt as to why podcasts would find its way into social media. Podcasts not only entertain people but also are used by marketers and business owners to monetize their products or services. Thus, I strongly believe that it will prove to be a huge social trend in 2020 and beyond, for both consumers and marketers on social media.

9. Short, crispy information will become a go-to choice

Short-type information such as stories, IGTV or any kind of short duration, entertaining social media information will be preferred more in 2020.

This data is backed by the latest stats as listed below:

  • 10,079 Stories were published – compared to 8,949 feed posts, 205 IGTV posts and 125 live posts
  • 98% of accounts used Stories
  • Almost a quarter of brands posted Stories on a daily basis, with nearly a third posting a few times a week and a quarter posting them once a week

So why has this type of information become more popular?

  • Innovative – This type of information is still relatively new and people like new stuff
  • Authentic – Information like stories give real authentic values and insights to the audience
  • Easy to use and engaging – It’s very easy and super engaging with this type of content. Don’t you think so?
  • Save tons of time – It takes hardly less than 5 minutes to consume tons of information in an easy-to-view way than at least 15 minutes to go through the entire feed.
10. May become a primary source of sales for E-commerce stores

This is probably good news for many of the e-commerce store owners out there who rely on social media to make sales.For so many years, search engines like Google and Amazon have dominated the commercial business, primarily e-commerce. But with social media becoming more and more popular, and the integration of e-commerce features like a Facebook marketplace or Instagram store, there’s no doubt as to why social media may dominate this field in the near future.

I believe that with the ever-evolving features, social media platforms will definitely release more useful features to support this. Easier way to shop, just at tip of your fingers.How efficient.I bet our grandparents would love this feature of the social media back then.