Information retention is important so that your products or services stays at the top of your audience’s mind. Relevant and engaging video content can be very powerful to the right audience and increase the likelihood of a viewer following a call-to-action as they are able to retain the information regarding the product or service better through video as compared to stale and static text.

Video conversion rates typically outperform other marketing efforts. Marketing videos have influence on a customer’s buying behaviour as moving visuals tend to persuade the audience to take the next step and convert directly to sales.

Video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build trust. A Marketing Video is the bridge that links what you say to who you really are or what you sell, allowing customers to peer behind the curtain and get to know your brand. Video is an incredibly powerful form of content in the way it is able to evoke emotions online unlike any other medium.

By hosting a real-time conversation you can answer specific questions, share background info, and get to have a little fun with your audience. Brands can have more meaningful and memorable interactions with its audience.

Physical events are usually limited to the space available at a given venue. With live streaming, however, you can have an unlimited number of people attending your event and you ensure they are all safe.

The value of your livestream footage doesn’t disappear once the event is over. Your livestream footage can be repurposed into content that can multiply the brand’s reach such as a highlight reel of the event and grab still for future marketing posts.

Create a meaningful experience by showing instead of telling. Stay ahead of your competition and show your people, workspace and company culture on tape.

Having a strong employer brand that potential candidates can access at any time, especially online, allows them to see their potential fit to your company. It works both ways, it’s essentially the matchmaking stage for you and potential candidates.

Applicants are more likely to trust someone who's already working in the organization than a job ad they read online. Turn your employees into brand advocates. When you draw the line between employees’ stories and candidates’ personal journeys, you instill a deeper connection to your team.

Recent statistics show video has five times greater recall than text and, therefore, can be much more effective in promoting your brand. It also lives online and can be found by anyone who is beginning the sales search, any time of the day.

A company profile video is a view into a company, allowing potential new clients to get an in depth idea of what a company does or offers, its target market, its unique strengths, its track record, and whether it is a professional company to do business with. It clearly shows a brief summary of the company, its objectives, the goals and the milestones it has achieved.

Video is one of the top shared pieces of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others who they think it will be useful for. This gives your message the opportunity to engage more potential customers.

Corporate videographers use emotion, connection, and a creative approach to bring your event to life on camera. A professionally shot video has a storyline that is going to capture the attention of your audience and tell the story of your event.

The event video can be used as a promotional tool to promote the next event and encourage participation.

A professionally shot video with high production values tells your audience that your brand appreciates quality and seeks it out in everything that they do. Professionally produced corporate event video not only tells your event story—it makes you look good.

Make it a night to remember with nightlife videography that captures every detail from your event in the best light; from the excitement, to the experience and the entertainment.

Create a sense of credibility within your audience with high-quality and professionally produced nightlife videography.  Professional and branded event videos can do so much for organizations that wish to establish great reputations and track records within their industry fields.

Videos generally have a higher engagement as compared to other mediums. Keep your audience engaged through nightlife videography that is professionally filmed and produced.